Senior Manager, Performance Marketing

The role

You will lead a team of performance marketers and own a $20M+ annual media budget. You will set strategy and optimize demand generation programs across channels like paid social, direct mail, and influencer marketing.

What you will do

• Lead a team of performance marketers across paid media and acquisition channels
• Own and execute end-to-end performance marketing strategy
• Manage and optimize a $20M+ annual media budget
• Analyze full-funnel performance and translate data into strategies
• Identify, test, and scale new marketing channels and acquisition strategies
• Partner with Creative to translate customer insights into creative testing
• Collaborate with Lifecycle Marketing, Analytics, Finance, and Product
• Design and execute structured experimentation across various tactics
• Own reporting, performance forecasting, and investment recommendations
• Manage agency, vendor, platform, and partner relationships

Required qualifications

• 7+ years of experience in digital or performance marketing
• 2+ years leading, coaching, or developing marketing professionals
• Experience managing material marketing budgets across multiple channels
• Strong expertise in paid social advertising platforms and performance marketing tools
• Strong analytical fluency across full-funnel marketing metrics
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Nice to have

• Strong strategic judgment
• A bias for action, experimentation, and continuous optimization
• Excellent communication and cross-functional collaboration skills
• Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors
• Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment
• Ability to connect customer insights, creative strategy, channel performance, and business outcomes
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k)
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Equity
• Monthly tech reimbursements
• Paid parental leave
• Employee assistance program

About the company

Founded in 2013, Housecall Pro helps home service professionals streamline every aspect of their business. The company supports more than 50,000 businesses with a global team of over 2,000 teammates.