Senior Manager, Performance Marketing (Mobile)

The role

You will lead new customer acquisition through the mobile app across paid and organic channels. You will own the mobile acquisition ecosystem and partner with various teams to connect mobile acquisition to the broader customer journey.

What you will do

• Lead mobile new customer acquisition strategy across paid and organic channels
• Own App Store Optimization (ASO) strategy and presence across mobile app stores
• Act as the business owner for mobile measurement and attribution
• Forecast and report on the mobile acquisition funnel
• Manage mobile measurement and attribution platforms
• Collaborate with Creative to develop and test mobile-specific assets
• Partner with Product and Engineering on app store presence and tracking requirements
• Test, launch, and scale new app-focused acquisition programs
• Conduct competitive intelligence and market analysis
• Coach and develop team members

Required qualifications

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations
• Proven success scaling mobile user acquisition and engagement through paid channels
• Expertise in mobile measurement and tracking platforms (ex: branch, adjust)
• Analytical fluency in the full mobile acquisition funnel (cost per install, install to activation rates), LTT/CAC concepts, and incrementality testing
• Experience launching, testing, and scaling new platforms
• Experience working with creative teams to create mobile first, customer insight driven assets at high velocity
• Hands-on experience managing campaigns in mobile app advertising platforms (Apple search ads, meta, google ads, etc.)
• Strong analytical capabilities and experience with performance reporting and competitive analysis
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Nice to have

• Strategic thinking paired with a hands-on approach to testing, execution, and continuous optimization
• Strong cross-functional communication skills
• Comfort navigating ambiguity, establishing structure, and making data-informed decisions
• Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k)
• Equity
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Monthly tech reimbursements
• Paid parental leave
• Employee assistance program

About the company

Founded in 2013, Housecall Pro helps home service professionals streamline every aspect of their business. The company supports more than 50,000 businesses with a team of over 2,000 teammates across the globe.