Senior Product Marketing Manager I (VoC and Competitive Intelligence)

The role

You will guide business owners through products by using analytics and user insights to develop acquisition and customer marketing strategies. You will collaborate with cross-functional teams to perform customer research, develop strategy, and manage asset production.

What you will do

• Harness customer insights and competitive analysis to develop product marketing strategies
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through product messaging and content
• Plan and coordinate go-to-market strategies
• Orchestrate product launch activities with cross-functional teams
• Monitor and track product performance and refine approaches
• Empower Sales and Customer Success teams with tools and narratives
• Manage post-launch optimization efforts

Required qualifications

• 7+ years of experience in Product Marketing or a related field
• Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding of go-to-market strategies, approaches, and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Nice to have

• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k)
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Equity
• Monthly tech reimbursements
• Employee assistance program
• Paid parental leave

About the company

Founded in 2013, Housecall Pro helps home service professionals streamline every aspect of their business. The company supports more than 50,000 businesses with a global team of over 2,000 teammates.