Lifecycle Marketing Technologist

The role

You will manage multi-channel lifecycle campaigns including email, SMS, and in-app messaging. You will develop strategies, build personalized content, and analyze performance metrics to drive customer engagement.

What you will do

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Build dynamic, personalized content with Liquid and Mustache logic
• Configure and troubleshoot webhooks for data transfer between platforms
• Work with Product, Data, Martech and Engineering to define event tracking and user attributes
• Collaborate with content and design teams to create campaigns
• Segment customer lists and apply personalization
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns
• Maintain and manage the lifecycle marketing calendar
• Ensure compliance with marketing regulations like GDPR, CAN-SPAM, and SMS guidelines

Required qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA

Nice to have

• Experience with a CDP such as Segment, mParticle, or RudderStack

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k)
• Paid holidays
• Flexible, take-it-as-you-need-it paid time off
• Equity
• Monthly tech reimbursements
• Paid parental leave
• Employee assistance program

About the company

Founded in 2013, Housecall Pro helps home service professionals streamline every aspect of their business. The company supports more than 50,000 businesses with a global team of over 2,000 teammates.