GTM Strategist (Fractional)

The role

A fractional GTM Strategist will own the full go-to-market arc for B2B and B2C clients. You will build positioning, conduct research, execute campaigns, and report results to client leadership.

What you will do

• Build go-to-market strategies including positioning, messaging architecture, channel selection, and launch sequencing
• Define the ideal customer, talk to buyers, and analyze competitors
• Run positioning workshops with executive teams
• Write website copy, landing pages, email sequences, and social content
• Set up and run campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and HubSpot
• Set success metrics, run tests, read data, and present results to client leadership
• Build sales materials like decks, one-pagers, and outreach
• Connect marketing work to pipeline
• Take campaigns from brief to launch

Required qualifications

• 5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent
• Hands-on experience launching and optimizing paid and email campaigns
• 2-3 case studies with before-and-after numbers
• Strong writing across marketing formats
• Experience presenting data and recommendations to executives
• Use of AI for research, testing, and content production
• Experience as a freelancer or fractional consultant
• Ability to manage time across concurrent projects
• Ability to learn a new client's world fast and work independently

About the company

Human Agency is an AI-first consultancy and venture organization. They partner with organizations to explore, design, and implement secure, scalable, and human-centered AI strategies.