Manager, Audience Insights and Impact

The role

The Manager, Audience Insights and Impact will lead audience research and data analysis to shape editorial decisions and distribution strategies. This role establishes measurement and reporting practices to understand audience reach and response across communications efforts.

What you will do

• Lead audience research and analysis using quantitative and qualitative methods
• Analyze performance across earned media, website, social channels, video, and newsletters
• Translate findings into recommendations for distribution strategies
• Identify changes in audience behavior and the media landscape
• Develop shared KPIs, benchmarks and measurement frameworks
• Evaluate priority investigations, reports and campaigns using performance data
• Support practical testing and experimentation
• Build and maintain dashboards and concise reporting
• Improve tracking, tagging, data quality and reporting standards
• Work with managers, editors and outreach colleagues to embed insights into decision-making

Required qualifications

• Bachelor's degree in a relevant discipline or equivalent professional experience
• At least five years' relevant experience in audience insights, digital analytics, communications research, impact evaluation, or a related field
• Strong quantitative and qualitative analytical skills
• Experience with Google Analytics 4, social media analytics and data visualization or dashboard tools
• Ability to develop KPIs, explain the limits of impact evidence and communicate findings clearly to non-specialists
• Excellent writing, presentation, collaboration and project management skills
• Fluency in English
• Commitment to HRW's mission
• Valid work authorization for the location where you wish to be based

Nice to have

• Experience in advocacy impact evaluation or monitoring, evaluation and learning (MEL)
• Multilingual or multi-market analysis
• Familiarity with media-monitoring or listening tools, Sprout Social, Salesforce Marketing Cloud, SQL or other advanced analysis tools
• Proficiency with traditional media and PR tracking tools such as Meltwater, PRNewswire, Cision, TalkWalker, and Newswhip
• Experience in project management software such as Asana, Monday.com or similar products
• Knowledge of digital discoverability
• Experience managing research or analytics vendors
• Proficiency in an additional HRW language

Benefits

• competitive compensation
• employer paid benefits

Before you apply

• Applicants must possess valid work authorization for the location where they wish to be based
• Only complete applications will be reviewed
• Only shortlisted candidates will be contacted

About the company

Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, incisive reporting, and high-profile advocacy campaigns.