Principal Product Marketing Manager - IIS

The role

The Principal Product Marketing Manager for the IIS segment creates narratives, content, and enablement for small and midsized organization buyers. You will connect messaging and demand programs to measurable business results to help sales and channel partners close business.

What you will do

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials
• Conduct ongoing research and analysis to improve the IIS motion
• Represent the voice of IIS buyers in product launch and roadmap conversations
• Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences
• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs and assets
• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement
• Support the Channel team with vertical-specific content, battle cards, and core narratives
• Work with the Microsoft alliance team to develop and refine the partnership story
• Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development

Required qualifications

• 6+ years of product marketing experience
• 3+ years in B2B cybersecurity software
• Experience marketing and selling to in-house IT and security buyers
• Ability to turn complex technical ideas into clear, compelling narratives
• Experience partnering hands-on with Campaigns or Growth Marketing teams to create programs and content
• Experience working with sales and channel partners, including VARs and distributors
• Ability to collaborate effectively, hold a clear point of view, and move between strategy and execution
• Ability to orchestrate AI-supported workflows for research, analysis, and writing

Nice to have

• experience serving small and midsized businesses

Benefits

• 100% remote work environment
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth

About the company

Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes.