Senior Manager, CRM

The role

The Senior Manager, CRM will lead the strategy and execution of the CRM program across email, SMS/RCS, and push channels. This person will manage customer engagement, conversion, and retention metrics to turn new customers into loyal members.

What you will do

• Develop and lead the CRM strategy and roadmap across the full customer lifecycle.
• Own lifecycle, triggered, promotional and ad hoc communications in email, SMS and other notifications.
• Partner with Data Science and Product to build segmentation and personalization.
• Run a rigorous testing program and turn learnings into documented best practices.
• Work with Creative & Content to deliver on-brand messaging and design.
• Act as the customer advocate in cross-functional work.
• Manage, coach and develop a team of CRM marketers and direct freelance or agency partners.
• Own deliverability, list health and compliance across email and SMS.
• Track and report on CRM performance and retention/loyalty KPIs.
• Own the data that powers CRM by partnering with Data Science and Engineering.

Required qualifications

• 6-10 years of experience in CRM, lifecycle, service, account management, sales or email marketing
• Track record of growing engagement, retention and revenue through lifecycle programs at DTC brands
• Extensive hands-on experience with Braze, including Canvas Flow, segmentation, Liquid personalization, Connected Content and Currents
• Strong analytical skills and results orientation
• Deep experience designing and analyzing experiments (A/B, multivariate, holdout and incrementality tests)
• Comfortable with attribution and customer data
• Experience with the data pipelines that feed a CRM platform
• Strong project management and cross-functional collaboration skills

Nice to have

• Looker, and SQL is strongly preferred
• Experience building segmentation and personalization strategies with data and product teams
• Experience at a startup or a high growth company is a plus, especially within the food and e-commerce space

Benefits

• Equity
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• 401k with Company Match
• A work from home stipend to support your initial home-office setup

About the company

Hungryroot is a distributed team using AI to build a consumer-centric food and wellness company. They act as a personal assistant for healthy living by recommending and delivering groceries, recipes, and supplements.