Senior Director, Head of Growth Marketing

The role

Set HubSpot's strategy for finding and scaling new sources of growth as AI changes how buyers discover and buy software. Own the SEO and AEO strategy and the emerging-channel growth engine.

What you will do

• Set the strategy for how HubSpot creates and captures demand as traditional inbound declines.
• Scan for new channels, technologies and shifts in buyer behavior, then turn them into hypotheses, test them quickly and scale what works.
• Lead HubSpot's SEO and AEO strategy end to end, including visibility across AI answer engines, LLMs and agents.
• Design repeatable growth systems for signal, prioritization, testing, incrementality measurement and scaling.
• Sharpen the view of ICPs and how they discover and evaluate HubSpot.
• Partner with Product to turn new customer behaviors into acquisition approaches and, where the opportunity exists, new products or features.
• Work with performance marketing, lifecycle, brand and partnerships leaders so learnings improve the whole funnel.
• Attract, develop and lead a global growth team and use AI and automation to help it experiment and ship faster.

Required qualifications

• Proven builder who personally spots signals, forms hypotheses, tests and scales what works.
• Has created growth where there was no playbook, including identifying emerging channels or behavior shifts early.
• Active AEO and AI search practice, with a named strategy, tools, working tactics and measurement of visibility and impact.
• Deep organic and acquisition experience, including building growth engines rather than single campaigns.
• Example of AI or automation shipped that changed how a team operates.
• Experience building and leading high-performing teams.
• Understanding of high-volume self-service and sales-assisted growth models.
• Strong influence with senior leaders across Product, Sales, Finance, Data and Marketing.
• B2B SaaS experience is preferred but exceptional growth marketers from other models with strong fundamentals are encouraged to apply.

Nice to have

• Experience turning growth or customer insights into new products, features or business opportunities.
• Experience with marketing engineering, automation or using AI to change how marketing work gets done.
• Lifecycle or product-led growth experience connecting acquisition to activation and retention.
• Evidence of personal experimentation, such as side projects, writing or tools built.

Benefits

• Equity through RSUs for eligible roles.
• Annual bonus targets for eligible roles.
• On-target commission for eligible roles.
• Benefits and perks described by HubSpot as helping employees grow.

Before you apply

• Candidates who need travel or other accommodations should tell their recruiter during the hiring process.
• HubSpot may use AI to help screen or assess candidates, but all hiring decisions are human.
• HubSpot may use CLEAR ID Verification during hiring to confirm identity.

About the company

HubSpot (NYSE: HUBS) is an AI-powered customer platform connecting marketing, sales and service software. It is headquartered in Cambridge, MA, with employees and offices around the world.