Principal Data Analyst

The role

You will lead the evolution of marketing measurement and optimization by building measurement infrastructure and decision-making frameworks. This role involves combining marketing mix modeling, incrementality testing, and predictive forecasting to enable capital allocation decisions.

What you will do

• Own and evolve the marketing measurement framework across multiple channels
• Develop how marketing tracks full funnel attribution across the buyer journey
• Modernize attribution methodology toward multi-touch and buying-group-aware models
• Develop executive-ready reporting and performance narratives
• Build and operate Marketing Mix Models to quantify marginal ROI
• Establish and scale an incrementality testing program
• Partner with Marketing and Finance leadership for investment planning
• Build and operationalize predictive LTV models
• Develop multi-horizon revenue forecasting capabilities
• Lead and direct data science execution toward measurement priorities

Required qualifications

• 10+ years in marketing analytics or marketing data science
• Deep understanding of Marketing strategy and its execution
• Deep expertise in Marketing Mix Modeling and incrementality testing
• Experience building predictive LTV models and multi-horizon revenue forecasting
• Experience building or implementing multi-touch attribution models for B2B SaaS
• Track record of building a trusted Finance partnership
• Strong technical fluency to design experiments and validate data science outputs
• Experience with modern, multi-touch attribution approaches across paid, owned, and earned channels

Nice to have

• Marketing measurement and leadership experience at a B2B SaaS or high-growth technology company
• Data science background
• Experience with Brand and LLM/AEO/GEO measurement techniques and attribution
• Background in or close partnership with paid media strategy and bidding optimization
• Experience evaluating and managing external measurement vendors

Benefits

• Base salary
• On-target commission for eligible roles
• Annual bonus targets for eligible roles
• Equity plan eligibility for restricted stock units (RSUs) in some roles
• Overtime pay eligibility for some roles

Before you apply

• May use CLEAR ID Verification during the hiring process to confirm identity

About the company

HubSpot (NYSE: HUBS) is an AI-powered customer platform with software, integrations, and resources to connect marketing, sales, and service. The company is headquartered in Cambridge, MA, with employees and offices around the world.