Senior Marketing Manager; Basketball and Ice Hockey

Lincoln, NE, United States. Posted a month ago

The role

The Senior Marketing Manager for Basketball & Ice Hockey leads the strategic development, execution, and optimization of the marketing calendar for these sports. This role focuses on the North American basketball segment to drive brand awareness and demand while managing the ice hockey pod.

What you will do

Lead marketing strategy for North American basketball and ice hockey.
Create quarterly plans with KPIs to drive brand awareness, demand generation, and customer retention.
Take ownership of the basketball and ice hockey pod's output.
Implement a test-and-learn environment to optimize campaigns.
Collaborate with central marketing functions and product marketing teams.
Manage external agencies in partnership with the Paid Media Manager.
Utilize customer research and product engagement metrics to understand the elite buyer.
Track and report on marketing performance using metrics like CTR, CPL, CRO, and ROAS.
Manage marketing budget and resources to deliver positive ROI.

Required qualifications

5–8 years of marketing experience
Understanding of marketing strategy and go-to-market approaches
Bachelor's degree in Business, Marketing, Communications, or a related field
Strong knowledge of the elite basketball landscape and relevant buyer personas
Proven experience marketing to elite sports organizations in a B2B environment
Deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media
Experience with web analytics applications such as Google Analytics
Experience optimizing campaigns through A/B testing
Experience leveraging data to analyze and report on performance
Self-motivated with strong leadership skills
Ability to manage time and prioritize across a dual-sport remit

Nice to have

Ice hockey knowledge
Familiarity with ice hockey market and its buyer landscape
Experience managing external vendors as an extension of an internal marketing team
SaaS experience

Benefits

Flexible vacation time
Company-wide holidays
Paid sabbatical every five years
Tech stack and hardware provided
Medical plans including vision, dental, and fertility benefits
EAP and Employee Resource Groups
401(K) with up to 4% match

About the company

Hudl builds products that help teams from all over the world capture video, analyze data, and share highlights. They describe themselves as the team behind the team.