Alternatives Content Marketer- Vice President

The role

This person will lead marketing strategy and content for a partnership with a leading wealth management client. They will develop programs to accelerate advisor engagement and adoption of alternative investments.

What you will do

• Own the marketing strategy and content roadmap for the partnership.
• Develop proactive ideas and content event programs.
• Partner with business stakeholders to identify audience needs and commercial opportunities.
• Translate alternative investment strategies and platform capabilities into messaging for advisors and clients.
• Create and oversee short and long-form content, presentations, campaigns and advisor resources.
• Design programs to help advisors progress from learning to client conversations.
• Partner with iCapital Research and subject matter experts to create channel-ready content.
• Establish a disciplined content and campaign calendar.

Required qualifications

• 10+ years of relevant experience in marketing strategy, content marketing, product marketing or sales enablement
• Bachelor's degree in marketing, finance or a related field
• Strong knowledge of alternative investments and the wealth management ecosystem
• Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption and commercial growth
• Strong understanding of financial advisors, intermediary distribution, advisor education and the role of content across the client journey
• Exceptional writing, editing, positioning and storytelling skills
• Proactive, solutions-oriented approach
• Strong analytical and project management skills
• Able to manage multiple priorities

Nice to have

• Experience within asset management, private markets or wealth management
• CFA or CAIA designation

Benefits

• Salary
• Equity for all full-time employees
• Annual performance bonus
• Employer matched retirement plan
• Subsidized healthcare
• 100% employer paid dental, vision, telemedicine, and virtual mental health counseling
• Parental leave
• Unlimited paid time off (PTO)

About the company

iCapital is an Equal Employment Opportunity and Affirmative Action employer.