Senior Marketing Writer

The role

The Senior Marketing Writer will lead the development of high-impact marketing content across various channels. This person will translate the company's evolution into a security Intelligence Platform through clear copy that drives engagement and brand authority.

What you will do

• Write and edit high-quality marketing copy for websites, landing pages, product messaging, email, social, ads, blogs, and events
• Write sales and marketing emails including nurture sequences and campaign promotions
• Own and evolve brand voice, tone, and messaging guidelines
• Lead messaging frameworks for key initiatives, launches, and thought leadership
• Champion the narrative of the company's evolution into a security Intelligence Platform
• Use AI tools to accelerate ideation, drafting, and testing
• Develop original creative concepts for integrated marketing campaigns
• Edit and elevate copy from other writers and contributors
• Use performance data and audience insights to improve content
• Ensure copy aligns with business goals, audience needs, and SEO best practices

Required qualifications

• Bachelor's degree in marketing, Communications or related field
• 8+ years of experience in marketing writing or copywriting
• AI-first mindset fluent with AI writing, research, and ideation tools
• Experience writing to security & IT leaders
• Proven ability to write for multiple audiences and stages of the funnel
• Experience working with complex, technical, or B2B subject matter
• Strong editing skills and a high bar for clarity, structure, and quality
• Deep understanding of brand storytelling and messaging strategy
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Demonstrated ability to develop campaign creative concepts
• Understanding of how to optimize content for SEO/GEO

Nice to have

• Experience communicating platform, product, or business-model transformations to enterprise or technical audiences
• Experience working with HubSpot

About the company

IANS is evolving from a research-and-advisory firm into a security Intelligence Platform. It is shifting from static content delivery to a data-as-a-service model.