Ians
Product Marketing Co-Op
125 High Street, Boston MA. Posted 3 days ago
The role
You will help create and coordinate product marketing and sales enablement materials. This includes weekly sales emails, client check-in decks, campaign overviews and sales collateral for IANS offerings and events.
What you will do
- Create and distribute weekly emails to sales teams about action items, campaigns, events and new collateral.
- Build monthly client check-in decks used by Account Managers, including gathering content, updating slides and coordinating reviews.
- Develop monthly campaign overviews covering campaigns, audiences, resources and sales opportunities.
- Create overviews for major campaigns and reports, including key insights, talk tracks, discovery questions and email templates.
- Support product and campaign launches by building and coordinating deliverables for marketing and sales.
- Partner with Consulting and Professional Development teams on monthly campaigns, email drafts and campaign performance tracking.
- Maintain and govern IANS collateral in a digital and physical library.
- Extract performance data from marketing platforms and update shared analytics documents.
Required qualifications
- Currently pursuing a degree in marketing, communications, business or a related field.
- Strong writing, editing and verbal communication skills.
- Highly organized and detail-oriented, able to manage multiple assignments and deadlines.
- Comfortable collaborating with different teams and asking questions when more context is needed.
- Ability to learn new platforms quickly.
- Comfortable using established templates and processes while taking ownership of assigned work.
- Interest in product marketing, sales enablement, cybersecurity or B2B communications.
- Professional, dependable, responsive and open to feedback.
Benefits
- Hands-on experience creating real sales enablement and marketing deliverables.
- Experience with HubSpot, Salesforce, Outreach, SharePoint, Microsoft 365 and Claude.
- Exposure to campaign launches, client communications, event promotion and content development.
- Opportunities to build writing, presentation, project management and cross-functional collaboration skills.
- Experience using AI tools responsibly within professional marketing workflows.
About the company
IANS is the employer named in this posting, which describes a product marketing and sales enablement role supporting its offerings, events and insights.