Head of Integrated Partnerships Marketing

The role

The Head of Integrated Partnerships Marketing will own the strategy and execution of campaigns to grow brand presence and deepen trust with consumers, enterprise partners, and government stakeholders. You will partner cross-functionally to ensure cohesive storytelling across paid, owned, and earned channels.

What you will do

• Lead integrated marketing campaigns from creative brief through post-campaign analysis.
• Lead all IRL and cultural activations for IDme brand.
• Drive product integration opportunities within sports, entertainment, fashion, and cultural moments.
• Partner with the CMO and executive team to shape thought leadership platforms and narratives.
• Drive IDme brand and influencer partnership portfolio strategy.
• Lead brand partnerships end to end from sourcing, negotiation, and account management.
• Source, manage and manage all supporting agencies and third party agencies.
• Drive integrated marketing measurement strategy frameworks.

Required qualifications

• 10+ years of partnerships, brand, consumer marketing leadership experience.
• Experience leading agency relationships and driving buy-in with senior leadership.
• Proven track record leading brand in a B2B2C or multi-audience context.
• Strong creative direction skills.
• Comfort operating in ambiguity.

Nice to have

• Experience managing brand partnerships in a trust-sensitive or regulated environment (government, healthcare, fintech, or cybersecurity strongly preferred).

Benefits

• Medical, dental, and vision
• Health savings account
• Flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
• Basic and voluntary life and AD&D insurance
• 401(k) with company match
• Parental leave
• Unlimited paid time off subject to the terms and conditions of the PTO policy
• 8 company wide holidays
• Short and long-term disability insurance
• Accident and critical illness insurance
• Referral bonus policy
• Employee assistance program

About the company

IDMe is a digital identity wallet that simplifies how individuals securely prove their identity online. The company serves federal agencies, state government agencies, healthcare organizations, and consumer brands.