Group Product Marketing Manager, Consumer

The role

This role owns the marketing for IDMe's consumer-facing digital identity wallet and verification experience. You will build trust in digital identity verification and drive transaction growth through product messaging and lifecycle communications.

What you will do

• Own positioning and messaging for the consumer-facing digital identity wallet and verification experience
• Partner with Product, Trust & Safety, and Legal to translate privacy and security practices into consumer-facing communication
• Drive transactions growth with improved product messaging, in-flow copy, and lifecycle communications
• Lead go-to-market for consumer-facing feature launches
• Drive internal messaging houses and external comms for consumers
• Serve as the voice of the end consumer
• Own consumer research and voice-of-customer synthesis
• Monitor and respond to public sentiment and reputation issues

Required qualifications

• 8 years in product marketing
• Experience working with Product, Eng and Design functions on launches, product overviews and positioning, and lifecycle
• Comfort working with data on funnel/completion metrics
• Experience partnering with Legal, Trust & Safety, or Compliance functions on external-facing language
• Excellent written communication

Nice to have

• exposure to regulated, trust-sensitive, or security/identity categories (fintech, healthcare, insurance)

About the company

IDMe is a digital identity wallet that allows individuals to securely prove their identity online. The company serves federal agencies, state government agencies, healthcare organizations, and consumer brands.