Pessoa Coordenadora Negócios- Growth

The role

Lead the lifecycle strategy of the Clube Multicategorias MUB, defining acquisition, reacquisition and activation. Design and run A/B experiments and build KPI dashboards, while coordinating cross-functional work and leading a high-performance team.

What you will do

• Lead the lifecycle agenda of the Clube Multicategorias MUB, defining acquisition, reacquisition and activation strategy
• Create and refine the product value proposition and design the user journey
• Structure a test roadmap with verticals and the team, prioritizing hypotheses and coordinating cross-functional execution
• Design, implement and analyze A/B experiments to validate hypotheses and scale impactful interventions
• Monitor growth KPIs, build dashboards and present actionable insights to stakeholders
• Integrate initiatives with the Mercado, Farma, Pet and Shopping verticals and the Growth, Product, AI and analytics teams
• Build, develop and engage a high-performance team with clear goals, defined rituals and continuous feedback
• Make data-driven decisions, applying 80/20 principles and promoting fast experimentation

Required qualifications

• Analytical sense and ability to turn data into actionable insights
• Knowledge of user lifecycle management and engagement metrics
• Command of A/B experimentation and robust test design
• SQL knowledge to drive analyses and track results
• Ability to structure test roadmaps and prioritize hypotheses with clear business impact
• Ability to lead and develop people, focusing on goal setting, feedback and team rituals
• Data-driven mindset, results orientation and willingness to fail fast and learn

Nice to have

• Familiarity with Artificial Intelligence
• Practice with analytics and data visualization tools
• Experience in Growth environments with a focus on acquisition and retention metrics
• History of coordinating cross-functional initiatives and scaling experiments
• Intermediate or advanced English

Benefits

• Vale alimentação and vale refeição from iFood

About the company

iFood is a Brazilian technology company, described as a reference in Latin America, connecting restaurants to consumers with an average of 100 million orders per month. It also operates Mercado, Farmácia and Pet, plus the iFood Pago fintech.