Associate Director, Omnichannel Marketing

The role

The Associate Director, Omnichannel Marketing will lead integrated omnichannel planning, media investment, and non-personal promotion for healthcare professional, patient, and caregiver audiences. This role translates brand strategy into coordinated engagement plans across digital and media channels.

What you will do

• Lead annual omnichannel marketing planning for assigned initiatives.
• Partner with HCP and Patient Marketing leads to align initiatives with brand strategy.
• Design coordinated HCP engagement journeys.
• Lead patient and caregiver engagement planning and execution.
• Translate customer insights into campaign briefs and activation plans.
• Lead media and digital agency partners through planning, execution, and optimization.
• Partner with business leads and analytics colleagues to establish measurement plans.
• Develop and execute test-and-learn plans.
• Evaluate emerging digital capabilities.
• Serve as content owner through the promotional review process.

Required qualifications

• 10+ years of progressively responsible experience in the pharmaceutical or biotechnology industry.
• 5+ years in U.S. commercial pharmaceutical or biotechnology marketing, product management, omnichannel marketing, or related commercial roles.
• Substantial hands-on responsibility for digital campaigns and media.
• Bachelor’s degree in marketing, life sciences, or a related field.
• Success leading integrated omnichannel and non-personal promotional campaigns.
• Ability to lead cross-functional initiatives and agency partners without direct reporting authority.
• Experience with programmatic media, paid social, paid search, and email/CRM.
• Working knowledge of websites, marketing automation, and audience data.
• Strong strategic judgment and analytical skills.
• Ability to learn complex scientific and commercial information.
• Hands-on experience with pharmaceutical Medical, Legal, and Regulatory promotional review.
• Excellent written, verbal, and presentation skills.

Nice to have

• Oncology or cell therapy marketing experience
• Experience supporting marketed brands, product launches, or complex treatment and referral journeys

About the company

Iovance Biotherapeutics, Inc. is the global leader in innovating, developing, and delivering tumor infiltrating lymphocyte (TIL) cell therapies for patients with solid tumors.