Sr. Director, Product Marketing & Content

The role

The Sr. Director of Product Marketing & Content will own the product storytelling and go-to-market strategy for the Impiricus commercialization platform. This role involves developing product positioning, creating high-value content, and partnering with Sales, Product, and Design teams.

What you will do

• Develop product positioning, messaging, and storytelling
• Build product marketing roadmaps and launch strategies
• Partner with Product to bring market perspective to product strategy
• Own strategy and development of product and thought leadership content
• Build persuasive materials for Sales enablement
• Partner with ABM to translate product stories for priority accounts
• Partner with Events team for experiential product marketing
• Work with Design to develop visual representations of products and workflows
• Develop market intelligence regarding buyers, competitors, and the AI market

Required qualifications

• 7+ years of experience in product marketing, content marketing, or related roles
• Experience leading product marketing or an integrated product and content marketing function at a technology company
• Exceptional communicator and writer
• Deeply product-minded
• Creative
• Highly cross-functional
• Ability to move between strategy and execution in a fast-growing environment

Nice to have

• Experience in AI, enterprise SaaS, healthcare technology, or another technically complex category
• Experience using experiential marketing to launch, demonstrate, or showcase technology

Benefits

• Medical, dental, and vision coverage for you and your dependents
• On-demand healthcare concierge
• HSA, FSA & DCFSA with monthly employer contributions to HSA if enrolled in a high-deductible plan
• 100% paid short- and long-term disability
• Life and AD&D insurance
• Flexible vacation policy
• Paid parental leave available after 6 months
• 401(k) with company match

Before you apply

• All communication from the team will come directly from an @impiricus.com email address

About the company

Impiricus is an AI-powered HCP Engagement Engine and Agentic Commercialization Platform for healthcare. It was founded by a practicing physician and a senior pharmaceutical executive to transform how life sciences companies support physicians.