Marketing Manager, Account Based Marketing

The role

This person will own the end-to-end execution of 1:1 and 1:few account-based marketing programs. They will translate commercial priorities into program briefs and manage activations such as workshops, direct mail, and client experiences.

What you will do

• Own end-to-end execution of assigned 1:1 and 1:few ABM programs.
• Translate commercial priorities into executable program briefs.
• Drive programs from brief to launch including vendors, production, and logistics.
• Build repeatable activation frameworks, templates, and processes.
• Manage multiple programs simultaneously.
• Partner with Sales pods and commercial leaders to translate account priorities into activations.
• Run the day-to-day operating rhythm for ABM execution.
• Support business development and full-lifecycle activations.
• Track program-level success measures including engagement and ROI.
• Produce monthly program readouts.

Required qualifications

• 3-5 years B2B marketing experience, including hands-on ownership of ABM, demand generation, field marketing, customer marketing, events, or integrated campaigns.
• Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences.
• Ability to take a program from direction and brief through execution, launch, Sales follow-up, measurement, and optimization.
• Experience with enterprise size contracts.
• Ability to manage multiple concurrent programs including timelines, budgets, vendors, stakeholders, logistics, and deliverables.
• Strong analytical judgment.
• Working knowledge of CRM and marketing-automation reporting.
• Excellent project management, writing, presentation, and communication skills.
• High ownership, resourcefulness, sound judgment, and a bias toward action.

Nice to have

• HubSpot experience

Benefits

• Medical, dental, and vision coverage for you and your dependents
• On-demand healthcare concierge
• HSA, FSA & DCFSA
• Monthly employer contributions to HSA if enrolled in a high-deductible plan
• 100% paid short- and long-term disability
• Life and AD&D insurance
• Flexible vacation policy
• Paid parental leave available after 6 months
• 401(k) with company match

About the company

Impiricus is the Agentic Commercialization Platform for Healthcare. It helps life sciences teams understand physician intent and coordinate clinical and commercial resources.