Inmobi
Senior Manager - Product Marketing
Bangalore. Posted 14 months ago
The role
You will lead global product marketing initiatives for InMobi's Performance DSP. You will develop go-to-market strategies, product positioning, and messaging to scale the platform globally.
What you will do
- Develop market positioning, materials, processes, and products for Performance DSP offerings.
- Collaborate with Sales, Marketing, and Product teams to create consistent product messaging.
- Work with the sales training team to prepare sellers for client meetings and industry events.
- Incubate alpha and beta Performance DSP products and features from launch to scale.
- Serve as a liaison between teams to bridge client feedback and product development.
- Collaborate cross-functionally to establish KPIs and communicate progress to stakeholders.
- Evaluate and adjust marketing strategies based on market dynamics and competition.
- Become an expert on Performance DSP customers through market research.
- Refine positioning through competitive analysis and win/loss assessments.
- Partner with marketing teams to develop plans for content, research, demand generation, PR, and brand design.
Required qualifications
- 10+ years of relevant functional experience in product marketing, business strategy or product strategy
- Experience working on multiple products at various stages of maturity
- Exceptional communication skills, oral and written
- Strong narrative making and content writing skills
- Strong problem-solving and conceptual thinking skills
- Ability to work cross-functionally across time zones, and in a team and/or matrix environment
- Ability to influence key stakeholders across regions
Nice to have
- Experience in mobile advertising, app marketing, or user acquisition
- Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps
About the company
InMobi Group is a global technology company shaping the future of agentic commerce and advertising. It includes InMobi Advertising and the consumer platform Glance.