Inmobi
Director – Product Marketing, DSP
New York, NY or San Mateo, CA. Posted 7 months ago
The role
The Director of Product Marketing will lead the commerce narrative, market positioning, and go-to-market strategy for products within the DSP. This leader will act as the voice of the customer to define ideal customer profiles and prioritize high-impact use cases.
What you will do
- Act as the voice of the customer for DSP-led commerce and app growth products
- Define ideal customer profiles and buying personas
- Define the commerce narrative in the DSP including outcomes and differentiation
- Build and own the end-to-end commerce narrative
- Own product marketing strategy for app user acquisition, re-engagement, and retargeting
- Lead product marketing strategy across the broader ecosystem
- Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships
- Own product marketing engagement with measurement and attribution partners
- Own PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies
- Build and mentor product marketers
Required qualifications
- Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
- Ability to translate complex technical capabilities into market positioning
- Strong understanding of commerce, performance marketing, and retail media network dynamics
- Experience defining category narratives, value propositions, and product positioning
- Ability to operate with an outside-in, customer-first mindset
- Track record of partnering with Product teams to influence roadmap decisions
- Experience executing both PLG and SLG go-to-market motions
- Strong leadership and stakeholder management skills
- Experience building and mentoring product marketing talent
- Comfort operating in a fast-paced, ambiguous environment
Benefits
- Competitive salary and ESOP grant
- High-quality medical, dental, and vision insurance
- Company-matched HSA
- 401(k) company match
- Vacation time, sick days, special occasion time, and company-wide holidays
- Maternity and paternity leave benefits
- Flexible working hours
- Wellness stipend
- Free lunch in offices daily
- Pet-friendly work environment
- Pet insurance policy
- Employee Assistance Program (EAP)
About the company
InMobi Group is a global technology company shaping the future of agentic commerce and advertising. It includes InMobi Advertising and the consumer platform Glance.