Sr Manager - Account Management - TikTok

The role

This person will manage advertiser relationships and drive campaign performance for the TikTok business. They will use TikTok Ads to execute campaigns, optimize performance, and identify account growth opportunities.

What you will do

• Own day-to-day relationships with a portfolio of advertisers.
• Provide strategic recommendations to improve campaign outcomes and grow investments.
• Identify opportunities to expand existing accounts through increased budgets and new products.
• Manage client escalations and ensure timely resolution.
• Demonstrate understanding of TikTok Ads platform including setup, targeting, and bidding.
• Monitor campaign performance against KPIs like CPA, ROAS, CTR, CVR, and CPM.
• Analyse campaign data to identify trends and optimization opportunities.
• Develop account plans aligned with client objectives and revenue targets.
• Prepare and present regular campaign performance reports and business reviews.
• Collaborate with sales, product, engineering, and analytics teams.

Required qualifications

• Minimum 10 years of experience in account management, client services, or campaign management within digital advertising, adtech, performance marketing, or a digital media platform.
• Hands-on experience with TikTok Ads Manager.
• Experience managing digital advertising campaigns and interpreting performance metrics such as CPA, ROAS, CTR, CVR, and CPM.
• Ability to manage client relationships, solve problems, and identify opportunities for account growth.
• Strong analytical skills to translate campaign data into actionable recommendations.
• Proficiency in Excel or Google Sheets.
• Experience preparing client-facing reports and presentations.
• Excellent written and verbal communication skills.
• Ability to manage multiple accounts, deadlines, and competing priorities independently.

Nice to have

• Experience working with performance-driven advertisers in e-commerce, mobile applications, gaming, or lead generation.
• Experience with TikTok Pixel, Events API, conversion tracking, attribution, and measurement solutions.
• Familiarity with other major advertising platforms such as Meta Ads, Google Ads, or Microsoft Advertising.
• Experience in an agency, adtech, media platform, or channel-partner environment.
• Exposure to international advertisers, multiple geographies, or cross-border digital advertising.
• Experience collaborating with sales teams to drive advertiser adoption, retention, and revenue growth.

About the company

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. It includes InMobi Advertising and the consumer platform Glance.