Senior Growth Marketing Manager

Austin, in-person. Posted a month ago

The role

You will own user engagement and lifecycle development to increase user LTV. You will manage the engagement and lifecycle roadmap across in-app, communications, and 3PD platforms using data and technology.

What you will do

Own the engagement and lifecycle roadmap
Define lifecycle stages using behavioral data
Write creative briefs and project plans
Build cohorts and segments and read dashboards
Design and ship experiments end to end
Develop process and tools to track experiments
Create playbooks, infrastructure, prompts, and documentation for agents
Set guardrails for campaigns that agents run
Use AI tools in daily workflow

Required qualifications

5+ years of B2C marketing experience, ideally for a consumer app
Experience running lifecycle marketing across multiple channels
Demonstrated experience designing and shipping experiments end to end
Comfort analyzing large datasets
Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts
Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how

Nice to have

Startup experience
Experience with a CEP such as Braze, Iterable, or Customer.io
Experience running paid retargeting to reactivate lapsed diners
Background in consumer marketplaces, rewards, restaurants, or hospitality
SQL familiarity or experience working with a cloud data warehouse (Snowflake, Redshift, BigQuery)
Experience working alongside engineers on automated or data-driven marketing systems

Benefits

Exciting opportunities at the forefront of restaurant technology
Generous PTO and company holiday policy
Company-paid Short Term Disability
100% employer-covered health and dental insurance
Higher-tier and dependent coverage options available
Vision plan available at employee cost
Child care benefits
Generous parental leave
Dog-friendly Austin office with great views of downtown
Daily lunches and snacks for in-office team members

About the company

inKind connects passionate diners with exceptional restaurants across the country. They power the relationship between millions of diners and over 10,000 restaurants.