Director of Growth Marketing

The role

The Director of Marketing will lead the execution and optimization of marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. This hands-on leadership role involves building automated lifecycle engines, launching consumer subscriptions, and integrating brand storytelling into B2B performance marketing.

What you will do

• Lead the transition to an automated lifecycle marketing operation.
• Build and execute automated customer journeys for onboarding, activation, and retention.
• Own the marketing execution for the consumer subscription offering.
• Develop the subscription go-to-market plan and acquisition strategy.
• Evolve B2B restaurant acquisition through brand-led storytelling.
• Identify opportunities to improve acquisition, activation, engagement, and retention.
• Build and optimize campaigns across paid, organic, referral, and owned channels.
• Identify repetitive marketing activities that can be automated.
• Lead and develop marketing team members.
• Manage agencies, creative resources, vendors, and marketing technology partners.

Required qualifications

• 7+ years of marketing experience, including experience owning and executing growth initiatives.
• Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business.
• Demonstrated success building and optimizing automated lifecycle marketing programs.
• Strong experience with CRM and marketing automation platforms, ideally Braze or similar.
• Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives.
• Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and LTV.
• Ability to use data and analytics tools to evaluate customer behavior and marketing performance.
• Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives.
• Demonstrated ability to develop and test brand-led creative within performance marketing channels.
• Experience leading cross-functional projects and managing marketing resources.
• Strong communication, prioritization, and project execution skills.

Nice to have

• Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities

About the company

inKind is transforming the way restaurants access growth capital and build relationships with their guests. The platform sits at the intersection of hospitality, fintech, consumer technology, and loyalty.