VP of Marketing

The role

The VP of Marketing will own the strategy, execution, and optimization of the marketing function across growth, brand, lifecycle, acquisition, retention, content, partnerships, and product marketing. This leader will build the marketing organization and brand to drive inKind through its next stage of hyper-scale growth.

What you will do

• Build the marketing strategy for rapid growth.
• Identify growth engines to scale the business.
• Build repeatable, scalable acquisition and engagement models.
• Own the strategy for consumer growth, acquisition, activation, engagement, and retention.
• Define and evolve the inKind brand strategy, positioning, voice, and creative direction.
• Develop sophisticated segmentation and personalization strategies.
• Build a marketing organization where data drives decisions.
• Partner with Product to influence the product roadmap and go-to-market strategy.
• Build, lead, coach, and scale a high-performing marketing organization.
• Manage marketing investment with a focus on incremental impact and ROI.

Required qualifications

• 10+ years of progressive marketing experience, including significant senior leadership responsibility.
• Firsthand experience operating through hyper-growth or hyper-scale.
• Demonstrated experience helping transform a growing company into a market-leading or category-defining brand.
• Experience within a high-growth consumer, marketplace, fintech, hospitality, loyalty, e-commerce, or technology business.
• Demonstrated success scaling consumer acquisition and retention.
• Strong experience across growth marketing, brand, lifecycle/CRM, customer segmentation, and performance optimization.
• Proven ability to build and scale high-performing marketing organizations.
• Strong analytical capabilities and experience using customer and performance data to drive decisions.
• Experience managing significant marketing investments and evaluating channel-level ROI.
• Strong executive communication and cross-functional leadership skills.

Benefits

• Opportunity to join inKind at an inflection point.
• Opportunity to build a marketing organization and brand capable of defining the next stage of growth.

About the company

inKind connects passionate diners with exceptional restaurants across the country. The platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants.