Product Manager, Ad Formats

The role

You will own the Formats domain within Instacart Ads, shaping new ad experiences across multiple user-facing surfaces. You will define 0 to 1 strategies and partner with sales teams, cross-functional stakeholders, and external technology partners.

What you will do

• Serve as the primary product partner to sales teams focused on New Advertiser types.
• Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
• Define the 0 to 1 strategy for each bet and own execution.
• Align cross-functional teams across Instacart.
• Define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
• Communicate tradeoffs, progress, and results to senior stakeholders.

Required qualifications

• 4+ years of experience in product management for ad formats
• Strong understanding of user-facing ad experiences
• Track record of launching user-facing products
• Experience managing trade-offs between users and advertisers
• Experience managing partners and vendors, including external technology providers
• Strong stakeholder management skills across sales, engineering, and cross-functional teams

Nice to have

• Experience with performance advertising products
• Experience taking new products from 0 to 1 in ambiguous, fast-moving environments
• Background in ad tech, retail media, or a closely related domain

Benefits

• Highly market-competitive compensation and benefits

About the company

Instacart is a Flex First team that delivers an essential service for grocery and household goods. The company aims to provide access to food and flexible earnings opportunities for Personal Shoppers.