Senior Marketing Manager II, Canada

The role

The Senior Marketing Manager II will own consumer marketing for Canada. You will develop marketing strategy and execute integrated campaigns, local content, and partnerships.

What you will do

• Develop and gain executive alignment of the Canada marketing strategy.
• Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies.
• Own Canada brand partnerships and agency relationships.
• Inform Instacart’s Canadian brand and business growth with consumer, category, and competitive insights.
• Own the Canadian influencer program to produce local content.
• Ensure campaigns and content are accurate, culturally relevant, and on brand.
• Own Canada monthly marketing budget tracking.

Required qualifications

• 10+ years of progressive experience in brand marketing and integrated campaign marketing.
• Ability to develop marketing strategy and translate business goals into brand narratives and campaigns.
• Fluency in brand and campaign marketing mechanics.
• Willingness to move between executive strategy and hands-on execution.
• Strong written and verbal communication skills.
• Deep understanding of Canadian culture and market nuance, including regional differences and experience reaching consumers in Quebec.
• Ability to build consensus and lead cross-functional teams.
• Bachelor’s Degree or equivalent practical experience.

Nice to have

• Familiar with Québécois culture
• Bilingual English/French

Benefits

• Highly market-competitive compensation and benefits

About the company

Instacart is the leading online grocery company in Canada. It is a Flex First team where employees have the flexibility to choose where they do their best work.