Senior Manager, Marketing Decision Science

The role

You will lead a team of 5 Decision Scientists and Marketing Analysts. You will own the delivery of paid marketing analytics workstreams and drive marketing budget allocation through scenario modeling.

What you will do

• Lead and develop a team of 5 Decision Scientists and Marketing Analysts
• Own end-to-end delivery of paid marketing analytics workstreams
• Lead team contribution to the unified marketing measurement framework
• Drive re-goaling, rebasing, and scenario modeling for marketing budget allocation
• Serve as primary analytical point of contact for senior marketing leadership and Finance
• Define and drive the Marketing Decision Science roadmap
• Partner with Marketing Data Science on measurement architecture and LTV modeling
• Identify opportunities to improve analytical self-serve and reduce reporting burden
• Build team capacity and coverage plans
• Anticipate stakeholder needs and surface proactive insights

Required qualifications

• 8+ years in data science, analytics, or a quantitative function
• 3+ years managing teams of analysts or decision scientists
• Deep expertise in paid marketing measurement: incrementality testing, marketing mix modeling, attribution, LTV-based optimization, and channel-level performance analytics
• Strong SQL and data fluency
• Ability to independently own senior cross-functional relationships
• Track record of translating complex analyses into clear investment recommendations for non-technical audiences
• Experience managing and developing Decision Scientists or Marketing Analysts

Nice to have

• Experience at a consumer-facing marketplace or high-growth technology company
• Familiarity with geo-experimentation, Bayesian methods, or causal inference frameworks
• Experience with LTV-based media optimization and budget allocation modeling
• Background in building or overhauling channel-level reporting and pacing infrastructure

Benefits

• Highly market-competitive compensation and benefits

About the company

Instacart is a Flex First team that provides an essential service for grocery and household goods delivery. The company aims to transform the grocery industry by providing access to food and flexible earnings opportunities for Personal Shoppers.