Lifecycle Marketing Coordinator, CRM

The role

The Lifecycle Marketing Coordinator will build, QA, and launch CRM campaigns across email, push, SMS, and in-app. This role focuses on campaign execution and cross-functional coordination to drive growth and customer experience.

What you will do

• Build, QA, and launch CRM campaigns accurately and on time
• Take execution work off Lifecycle Managers' plates to enable more priority campaigns and experiments
• Ship accurate campaigns with fewer errors and less rework
• Simplify recurring workflows to improve operational efficiency
• Surface and help resolve outdated content, broken links, and targeting or personalization issues
• Spot opportunities in results and execution insights to help fix underperforming campaigns

Required qualifications

• Hands-on CRM execution experience, typically 1–3 years, including building, QA'ing, and launching campaigns in an ESP or marketing automation platform
• Strong attention to detail with a thorough approach to checking campaign content, links, targeting, and setup
• Organization and follow-through to manage multiple projects and deadlines
• Proactive communication including clear status updates and early flagging of blockers
• Technical curiosity and analytical thinking

Nice to have

• Braze experience
• Exposure to segmentation, personalization, and A/B testing
• Basic campaign reporting and interpreting results
• Experience supporting automated lifecycle journeys in a consumer app or e-commerce business
• Examples of improving workflows or using AI tools

Benefits

• Highly market-competitive compensation and benefits
• New hire equity grant
• Annual refresh grants

Before you apply

• Currently only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia

About the company

Instacart is a Flex First team transforming the grocery industry. They provide an essential service for customers and flexible earnings opportunities for Personal Shoppers.