Principal Product Manager, Ads Quality

The role

You will own the strategy for Ads Quality across the Sponsored Products franchise. You will partner with engineering, design, data science, and user research to build a flywheel between advertisers, customers and retailers.

What you will do

• Create surface-level controls that balance customer value and advertiser value across Sponsored Products
• Drive a high-velocity experimentation program in merchandising, ranking, and relevance
• Develop a comprehensive strategy for evolving ranking and monetization systems
• Lead system design for complex ranking and relevance systems in partnership with Machine Learning engineers
• Establish yourself as a thought leader on search and how to monetize it
• Define how Sponsored Products evolve in new experiences such as agentic commerce and conversational UI's
• Partner with engineering, design, data science, and UX research to turn problems into hypotheses, requirements, and outcomes

Required qualifications

• Experience with paid search or Sponsored Products advertising
• Experience building machine learning products, including ranking, relevance, or recommendation systems
• Experience with consumer-facing digital product work at a large, complex technology company
• Strong analytical skills and data science savvy
• Critical thinking and executive presence
• Willingness to travel approximately 25% of the time

Nice to have

• BS or MS in computer science, economics, or a related field
• 7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue
• Fluency in data science and machine learning concepts

Benefits

• Highly market-competitive compensation and benefits

About the company

Instacart is a Flex First team that aims to transform the grocery industry. They provide an essential service for customers and flexible earnings opportunities for Personal Shoppers.