Senior Product Manager, Instacart Business - Growth

The role

You will own the growth roadmap for Instacart Business by driving acquisition, activation, retention, and expansion across SMB, mid-market, and enterprise customers. You will run experiments, set goals, and drive adoption of business features to create durable growth.

What you will do

• Own the business customer funnel including acquisition, activation, habit formation, retention, and winback.
• Grow existing accounts by increasing order frequency and spend.
• Drive adoption of business features through a dedicated growth program.
• Build growth into the product via onboarding, in-product education, and lifecycle experiences.
• Grow business on retailer sites powered by Instacart.
• Grow through partners via co-marketing and integrations.
• Build and expand features that drive growth.
• Use AI in the product for personalization, targeting, and churn prediction.
• Work across Marketing, Sales, Partnerships, Design, Engineering, Data Science, and Finance.

Required qualifications

• 5+ years of product management experience, including ownership of a growth area with measurable, durable results in acquisition, activation, retention, or lifecycle.
• Strong at experimentation and analysis.
• Ability to design A/B tests and work in data.
• Ability to weigh tradeoffs between growth and profitability and between short-term wins and compounding levers.
• Experience shipping product features end to end.
• Ability to write and communicate clearly and align senior partners around a decision.

Nice to have

• Experience with B2B, SMB, marketplace, or SaaS growth.
• Experience growing customers across segments, from SMB through enterprise, or driving account expansion.
• Experience partnering with Growth or Performance Marketing on attribution, channels, and budget.
• Experience with growth partnerships, co-marketing, or product integrations with external partners.
• Experience applying AI/ML to growth problems.
• Familiarity with grocery, retail, or CPG.

Benefits

• Highly market-competitive compensation and benefits
• New hire equity grant
• Annual refresh grants

About the company

Instacart is a Flex First team that provides an essential service for customers to get groceries and household goods. The company aims to transform the grocery industry and offers flexible work options.