Senior Product Manager, Instacart Business - Growth

The role

You will own the growth roadmap for Instacart Business by driving acquisition, activation, retention, and expansion across SMB, mid-market, and enterprise customers. You will run experiments, drive feature adoption, and build growth into the product through onboarding and lifecycle experiences.

What you will do

• Own the business customer funnel including acquisition, activation, habit formation, retention, and winback
• Grow existing accounts by increasing order frequency and spend
• Drive adoption of business features through a dedicated growth program
• Build growth into the product via onboarding, in-product education, and lifecycle experiences
• Grow business on retailer sites powered by Instacart
• Grow through partners via co-marketing and integrations
• Build and expand features that drive growth
• Use AI in the product for personalization, targeting, and churn prediction
• Work across Marketing, Sales, Partnerships, Design, Engineering, Data Science, and Finance

Required qualifications

• 5+ years of product management experience, including ownership of a growth area with measurable, durable results in acquisition, activation, retention, or lifecycle
• Strong at experimentation and analysis
• Ability to design A/B tests and work in data
• Ability to weigh tradeoffs between growth and profitability and between short-term wins and compounding levers
• Experience shipping product features end to end
• Ability to write and communicate clearly
• Ability to align senior partners around a decision

Nice to have

• Experience with B2B, SMB, marketplace, or SaaS growth
• Experience growing customers across segments, from SMB through enterprise, or driving account expansion
• Experience partnering with Growth or Performance Marketing on attribution, channels, and budget
• Experience with growth partnerships, co-marketing, or product integrations with external partners
• Experience applying AI/ML to growth problems
• Familiarity with grocery, retail, or CPG

Benefits

• Highly market-competitive compensation and benefits

Before you apply

• Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia

About the company

Instacart is a Flex First team that provides an essential service for customers to get groceries and household goods. The company aims to transform the grocery industry and offers flexible work options.