Principal Creative, Growth Production

The role

You will own the production engine for growth and direct response creative. You will produce high-volume video and performance creative while building operational systems to scale the team.

What you will do

• Own end-to-end production for growth and DR creative across video, photo, social, design, and AI-scalable formats
• Run video production hands-on and at scale for YouTube, TikTok, Instagram, and paid media
• Build modular shoots and asset systems for performance testing
• Translate briefs into production strategies, scopes, budgets, and timelines
• Build and maintain creative operational systems including intake, calendars, and asset management
• Drive AI production workflows alongside traditional production
• Own Business Affairs responsibilities including usage rights, licensing, and clearances
• Handle localization end to end for multiple languages
• Source, negotiate, and manage a diverse roster of production partners
• Lead pre-production and on-set operations including casting, locations, and compliance

Required qualifications

• 13+ years of end-to-end creative production experience delivering multi-channel campaigns
• Direct experience producing growth, performance, or DR creative at volume
• Proven track record producing testimonial and brand content across multi-market shoots
• Demonstrated experience building creative operations
• Ownership of campaign budgets of $250K+
• Experience managing 10+ external partners per project
• Fluency in Business Affairs including usage rights, licensing, talent and music clearances, legal, policy, and IP approvals
• Deep knowledge of production operations including schedules, permits, insurance, and union workflows
• Familiarity with AI production tools and workflows
• Proficiency with Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud
• Ability to travel up to 25% for shoots

Nice to have

• Experience in an in-house creative agency
• Background in high-growth tech, marketplace, retail, or grocery
• Experience producing celebrity and talent-led work, UGC, and social-first formats
• Familiarity with AICP bid forms, cost reporting, tax incentives, and multi-state production compliance
• PMP or a recognized production certification
• Bilingual in English and Spanish
• Comfort working at a senior scope without close oversight

Benefits

• Highly market-competitive compensation and benefits
• New hire equity grant
• Annual refresh grants

About the company

Instacart is a Flex First team that provides an essential service for grocery and household goods delivery. Local Produce is Instacart's in-house creative agency.