Social Content Producer

The role

The Social Content Producer will concept, shoot, and edit original, platform-native content for TikTok, Instagram, and Pinterest. This person will produce food photography, recipes, and lifestyle content while turning cultural trends into timely social content.

What you will do

• Concept, shoot, and edit original, platform-native content across TikTok, Instagram, and Pinterest.
• Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content.
• Turn trends, cultural conversations, and everyday observations into timely, entertaining content.
• Collaborate with the Social team to bring recurring series, man-on-the-street interviews, and social-first concepts to life.
• Capture BTS at shoots and create low-lift graphics, templates, and assets.
• Cultivate a strong network of freelance creators, production partners, and agencies.

Required qualifications

• A strong portfolio showcasing exceptional creative taste and original, social-native content across TikTok, Instagram, and/or Pinterest.
• Hands-on experience shooting, editing, and producing short-form video independently, with proficiency in CapCut and native editing tools.
• Strong visual instincts across video, photography, food styling, and simple social design.
• Ability to move quickly, turning cultural moments and trends into engaging content within hours without sacrificing quality.
• Proficiency in lightweight social design, including creating graphics, text overlays, carousels, and reusable templates.
• Genuine passion for food, cooking, pop culture, and internet trends.
• Comfortable appearing on camera, conducting street interviews, and capturing behind-the-scenes content.

Nice to have

• Experience producing food, recipe, or lifestyle content for consumer brands.
• Familiarity with food styling, recipe development, or working alongside culinary talent.
• Comfortable directing talent and producing lo-fi social shoots.
• Experience capturing behind-the-scenes content at brand activations, creator collaborations, or live events.
• Experience using performance insights to iterate on creative formats and improve content engagement.

Benefits

• Highly market-competitive compensation and benefits

About the company

Instacart is a Flex First team that provides an essential service for customers to get groceries and household goods. The company offers flexible earnings opportunities to Instacart Personal Shoppers.