Product Marketing Manager

The role

The Product Marketing Manager will shape market-facing narratives and create messaging, proof points, and customer-facing assets. This person will own product launch and go-to-market strategy to help Sales engage buyers and accelerate growth.

What you will do

• Own coordinated product launch and go-to-market strategy and execution.
• Develop positioning, messaging, value narratives, proof points, and competitive differentiation.
• Lead development of sales stories for priority solutions.
• Use market, customer, and field insight to shape go-to-market priorities.
• Create product marketing assets including product overviews, sales decks, website copy, battlecards, and case studies.
• Partner with Sales, Product, Demand Generation, and Brand teams.
• Support sales enablement by building customer-facing materials and talking points.
• Contribute to product launches and growth programs.
• Perform market research, competitive analysis, and customer insight gathering.
• Educate and coach Sales and customer-facing teams on product value propositions.

Required qualifications

• 5–7 years of product marketing or related B2B technology marketing experience in enterprise software, SaaS, insurtech, or a similarly complex solutions environment.
• Experience building positioning, messaging, proof points, sales collateral, launch assets, and customer-facing content.
• Strong written and verbal English communication skills.
• Analytical thinking and critical thinking.
• Ability to translate complex products into clear, compelling customer value.
• Ability to manage multiple priorities and work cross-functionally.
• Ability to influence without authority.
• Ability to operate with a high degree of ownership and accountability.
• Ability to work independently and own projects from start to finish.
• Experience partnering with Sales, Product, and Marketing stakeholders in a B2B software environment.
• Comfort with market research, competitive analysis, and using customer or field insight.
• Strong PowerPoint skills.

Nice to have

• Experience owning software product launches, sales enablement, and go-to-market strategy
• Experience with Salesforce or similar CRM tools
• Prior experience in the insurance industry

Benefits

• Hybrid work environment
• Generous Time Off
• Day One Health Benefits
• Employer-Matched Retirement Savings
• Award-Winning Onboarding Program
• Real Career Growth Opportunities
• Mentorship Program
• Insurity Podcasts
• Continuous Learning Opportunities with LinkedIn Learning and Kaplan licenses
• Employee Referral Bonus
• medical insurance
• dental insurance

Before you apply

• Only selected candidates will be contacted

About the company

Insurity is the largest cloud-based software provider for the Property & Casualty market. The company delivers insurance software that is configurable, cloud-native, and analytical.