Inspiraeducation
Director of Lifecycle Marketing
New York City, New York. Posted 6 months ago
The role
The Director of Lifecycle Marketing will own the end-to-end strategy and execution of lifecycle marketing programs to drive acquisition, engagement, and retention. This role involves managing email and SMS campaigns, conducting A/B testing, and leading a team of lifecycle marketers.
What you will do
- Own the end-to-end strategy and execution of lifecycle marketing programs
- Analyze cohort and segment performance to develop actionable insights
- Develop and execute an experimentation roadmap through A/B testing
- Create and manage email and SMS campaigns including drip sequences and newsletters
- Identify user journey drop-off points and implement trigger-based campaigns
- Ensure compliance with deliverability best practices and sender reputation
- Leverage customer segmentation and persona development for tailored messaging
- Collaborate with the data team to build lifecycle reporting
- Lead and grow a team of lifecycle marketers
- Track and report on campaign performance and KPIs
Required qualifications
- 6–8+ years of lifecycle marketing experience
- 2–3 years of experience managing and scaling high-performing teams
- Deep expertise in HubSpot
- Proficiency in email and SMS marketing automation
- Basic working knowledge of SQL and comfort querying data
- Strong understanding of HTML and template scripting languages
- Exceptional copywriting skills
Nice to have
- Familiarity with Braze, Iterable, or similar tools
- Experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
- Familiarity with Looker or experience in data transformation
Benefits
- Health, dental, and vision insurance, base plans 100% employer paid
- Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
- Flexible paid time off (PTO) and paid holidays
- 401(k) with company match
About the company
Inspira Education Group is an edtech startup building software and services to provide access to high-quality coaching. They are a leading network of admissions coaches in medical, legal, business, and college studies.