Director of Performance Marketing

New York City, New York. Posted 5 months ago

The role

The Director of Performance Marketing will architect and lead performance marketing strategies to drive client acquisition and revenue. You will build a data-driven growth engine and manage paid media, experimentation, and conversion rate optimization.

What you will do

Set and drive direct-to-consumer growth strategy across channels like Google Ads, Meta, and TikTok Ads
Test to identify new growth channels
Optimize campaigns, audiences, and creative strategy to maximize ROAS
Lead A/B testing, cohort analysis, and customer segmentation
Leverage SQL and Python for deep analytics and predictive modeling
Develop forecasting models and own performance reporting
Collaborate with a data team to implement attribution models
Develop a data-driven plan setting and reporting on full-funnel KPIs
Lead CRO initiatives and optimize client touchpoints
Manage junior team members

Required qualifications

6+ years in performance marketing roles
Mastery of paid search and paid social
Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, etc.
Strong analytical skills to interpret data based on CAC and ROAS goals
Familiarity with Marketing Automation and Attribution tools
Knowledge of SQL and Python
Proficiency with web analytics tools like Google Analytics
Excellent analytical and problem-solving skills
Exceptional project management and organizational skills
Strong communication and presentation skills
Experience with marketing automation platforms and CRM systems

Nice to have

A passion for cultivating authentic connections
Individuals who embody a winning attitude
A mindset fueled by curiosity
Determination to hustle and overcome challenges
An infectious enthusiasm and adaptability
Boundless energy and relentless tenacity

Benefits

Health, dental, and vision insurance, base plans 100% employer paid
Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
Flexible paid time off (PTO) and paid holidays
401(k) with company match

About the company

Inspira Education Group is an edtech startup building software and services to provide access to high-quality coaching. It is a leading network of admissions coaches in medical, legal, business, and college studies.