Performance Marketing Manager

The role

The Performance Marketing Manager will execute performance marketing strategies to support client acquisition and revenue goals. You will manage paid media, conduct experimentation, and analyze performance data to optimize the marketing funnel.

What you will do

• Support and execute direct-to-consumer growth strategy across channels like Google Ads, Meta, and TikTok Ads
• Test and evaluate new growth channels and tactics
• Optimize campaigns, audiences, and creative strategy to improve ROAS
• Conduct A/B testing, cohort analysis, and customer segmentation
• Help develop forecasting models and assist with performance reporting
• Partner with the data team to support attribution modeling and channel evaluation
• Work with other marketing channel owners to share insights and consumer behavior trends
• Contribute to full-funnel KPI planning, tracking, and reporting
• Analyze marketing performance metrics to guide budget allocation
• Support CRO initiatives to increase ROI

Required qualifications

• 3+ years of experience in performance marketing or paid media roles
• Solid understanding of paid search and paid social
• Hands-on experience with key advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads
• Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
• Familiarity with marketing automation and attribution tools
• Experience with web analytics tools like Google Analytics
• Strong organizational and project management skills
• Clear and effective communication skills

Nice to have

• Use SQL and/or Python to support deeper analysis, forecasting, and customer insights
• Experience with marketing automation platforms and CRM systems
• Basic SQL/Python knowledge

Benefits

• Health, dental, and vision insurance, base plans 100% employer paid
• Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

About the company

Inspira Education Group is an edtech startup building software and services to provide access to high-quality coaching. It is a leading network of admissions coaches in medical, legal, business, and college studies.