Praktikum Brand Strategy // Intern Brand Strategy (m/f/d)

The role

You will learn Interbrand's strategic methodology and support cross-functional project teams. You will conduct research, prepare client materials, and participate in client meetings to understand how brands are built and positioned.

What you will do

• Learn Interbrand's strategic methodology and approach
• Learn how all disciplines collaborate to create iconic moves
• Support cross-functional project teams in building strategic concepts and brand thinking
• Conduct benchmark analysis, trend-spotting, and competitive research
• Help prepare client presentations and workshop materials
• Contribute ideas and perspectives in internal regroups and meetings
• Participate in client meetings and presentations

Required qualifications

• Fluency in German and English
• In your final year of university or freshly graduated
• Portfolio of previous work demonstrating strategic thinking, research, insights and range of thinking
• Active follower of branding across various channels
• Ability to articulate what makes brands interesting
• Ability to work well in team environments
• Ability to understand the importance of deadlines
• Ability to articulate ideas with strong evidence or references
• Ability to present work in progress in German and English

Nice to have

• Experience in brand consulting, strategic marketing, market research, or similar fields

Benefits

• Transparent career pathways
• On-demand learning
• Honest feedback
• Real collaboration across borders
• Culture that champions difference and wellbeing

About the company

Interbrand is a global team of thinkers, makers and collaborators that builds iconic brands. They have pioneered iconic work and invented many brand building tools over the past four decades.