Interdependence
Director of B2B Marketing
Remote. Posted 8 days ago
The role
The Director of B2B Marketing will lead B2B marketing for a portfolio of clients. This role involves developing go-to-market strategies, managing paid and organic channels, and providing strategic counsel to client executives.
What you will do
- Serve as a senior strategic partner for a portfolio of B2B clients
- Develop and execute comprehensive go-to-market strategies
- Lead GTM planning including ICP, buyer personas, and channel strategy
- Develop integrated marketing plans for product launches and demand generation
- Build relationships with client executives and present recommendations
- Lead strategy across paid and organic B2B channels
- Oversee paid media strategies including search, social, display, and retargeting
- Guide organic strategies across GEO, SEO, content marketing, and organic social
- Establish and achieve KPIs connected to business outcomes
- Provide strategic direction and oversight to cross-functional teams
Required qualifications
- 10+ years of experience in B2B marketing
- Significant agency experience required
- Proven experience developing and executing end-to-end B2B go-to-market (GTM) strategies
- Deep understanding of GTM fundamentals
- Demonstrated expertise across both paid and organic marketing
- Strong knowledge of paid advertising
- Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels
- Experience partnering with sales teams
- Proven experience managing and advising B2B clients and senior-level stakeholders
- Strong analytical skills
- Experience managing marketing budgets
- Excellent communication, presentation, and client relationship-building skills
Nice to have
- Strategic and creative thinker who loves being hands-on
Benefits
- 100% Remote, Forever
- Career Growth
About the company
Interdependence is an integrated marketing and communications firm that uses a proprietary platform to turn earned media into measurable results. The 100+ person team works with brands across consumer, healthcare, tech, B2B, travel and entertainment.