Senior Channel Specialist - Paid Search

The role

The Senior Channel Specialist, Paid Search manages day-to-day execution of paid search campaigns across five retail business units. This role involves campaign builds, monitoring performance, reconciling billing, and maintaining data hygiene for Google Ads and Microsoft Ads.

What you will do

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads
• Monitor paid search campaign performance daily
• Coordinate ad copy and landing page testing
• Own monthly affiliate vendor billing reconciliation
• Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity
• Support the Channel Manager in preparing weekly performance summaries and monthly channel reports
• Conduct competitive intelligence research across paid search and affiliate

Required qualifications

• 2–4 years of hands-on performance marketing experience
• Direct execution experience in paid search (Google Ads + Bing required)
• Practical experience managing paid search campaigns including keyword builds, ad copy trafficking, match type management, and bid adjustments
• Proficient in Google Ads UI, SA360 Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools
• Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution
• Must be legally authorized to work in the United States

Nice to have

• Familiarity with value-based bidding strategies (target ROAS, target CPA)
• Experience working with Looker or similar BI dashboards

Benefits

• Employee Ownership Program
• Professional development opportunities
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Canary emergency financial assistance program
• Comprehensive medical, dental, vision
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability
• Voluntary benefits - supplemental accident, critical illness, hospital insurance
• Employee discounts

Before you apply

• Must be legally authorized to work in the United States
• ISC participates in the Federal E-Verify program

About the company

Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler. The company is combining insurance and technology to create an Insurtech powerhouse.