Principal Research Consultant

The role

You will serve as a senior creative research authority to scope, design, and interpret survey-based creative testing. You will partner with Sales, Customer Success, and Product teams to deliver actionable insights for brands and agencies using iSpot's solutions.

What you will do

• Serve as the subject matter expert on creative research methodology in client meetings, demos, RFPs, and procurement reviews
• Scope and design pre-market and custom creative studies
• Analyze and interpret creative testing results and deliver actionable readouts
• Develop custom research and reporting from the creative database
• Partner with Account Executives and Customer Success to grow creative research opportunities
• Provide research input on proposals, scoping, and feasibility
• Coordinate with internal teams and sample partners to deliver studies
• Articulate how iSpot's approach compares with alternative methodologies
• Monitor industry developments in survey methodology, sample quality, and synthetic data
• Collaborate with Product, Data Science, and Marketing on methodology and new metrics

Required qualifications

• Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field
• 10+ years of quantitative consumer or advertising research experience
• 5+ years focused on ad, copy, or concept testing
• Experience leading creative research engagements for large enterprise brands or major agencies
• Deep expertise in survey design, sampling, weighting, and data quality best practices
• Strong statistical foundation including significance testing, sample size planning, and normative benchmarking
• Ability to translate research findings into recommendations for senior marketers and creative teams
• Experience supporting the sales cycle, including client presentations, RFP responses, and proposal development
• AI Literacy - Experience using Large Language Models like Gemini or ChatGPT
• Ability to deliver high-quality analysis on tight timelines in a start-up environment
• Strong collaboration skills to work across Sales, Customer Success, Product, and Data Science

Nice to have

• advanced degree
• Experience with brand lift, sales lift, or marketing mix work
• Experience with Hispanic or multicultural research
• Familiarity with TV and streaming advertising measurement
• Experience applying text analytics to open-ended verbatim responses
• Recognized industry expertise through client advisory, speaking, publishing, or industry association

Benefits

• salary and equity
• standard benefits
• stock options

Before you apply

• Applicants must be currently authorized to work in the United States
• iSpot is not able to sponsor or take over sponsorship of an employment visa for this position at this time

About the company

iSpot helps advertisers measure the brand and business impact of TV and streaming advertising. The company provides measurement and attribution solutions to assess creative effectiveness and optimize media plans.