Product Manager, Digital Marketing Enablement

The role

You will design a data pipeline to supply marketing teams with data for multi-channel digital marketing initiatives. You will work with engineering to build and deploy this pipeline to support digital marketing operations.

What you will do

• Develop a strategic understanding of IXL's digital marketing efforts
• Collaborate with digital marketing and email marketing teams
• Understand available data and how it is organized
• Design solutions that address business needs and align with strategy
• Provide detailed written specifications for each solution
• Define approaches to address issues and opportunities through system integrations
• Design data stores and pipelines to optimize performance and enable experimentation
• Work with engineering to build and deploy a robust data pipeline

Required qualifications

• Bachelor's or Master's degree in STEM or a related field
• 5+ years of experience in product management
• Knowledge of databases and SQL
• Understanding of data pipeline architecture and best practices
• Strong communication skills
• Independent and highly motivated, with a resourceful, figure-it-out approach
• Extremely strong analytical skills
• Curiosity, open-mindedness, and an unfailingly positive attitude

Nice to have

• Experience focused on multi-channel digital marketing enablement, with an emphasis on email marketing

Benefits

• equity
• benefits

About the company

IXL Learning is a global edtech leader and the country's largest EdTech company. They reach millions of learners through products like IXL.com, Rosetta Stone, Wyzant, and Teachers Pay Teachers.