Marketing Lead

The role

You will lead marketing efforts in the UK to support the growth of MyTutor and IXL brands. You will develop and execute integrated marketing strategies across B2C and B2B channels.

What you will do

• Own the marketing plan and execute strategies to attract and retain customers
• Refine and build out MyTutor consumer brand messaging
• Lead marketing for new product and feature launches
• Develop content for email, website landing pages, and social media
• Support tutor communication and recruitment
• Collaborate across the business to devise creative strategies
• Partner with sales leadership to translate insights into marketing strategies
• Execute field marketing campaigns for schools and trusts
• Create marketing messaging, collateral, email campaigns, and sales enablement resources

Required qualifications

• Bachelor's degree
• 9+ years of brand marketing, communications, and/or integrated marketing experience
• Experience with consumer-facing brands
• Proven track record of developing and executing marketing plans and campaigns
• Strategic thinking
• Exceptional writing and editing skills
• Ability to manage complex, cross-functional projects
• Excellent verbal communication skills
• Working knowledge of the UK education system
• Ability to quickly learn about the edtech and tutoring spaces

About the company

IXL Learning is the country's largest EdTech company. They reach millions of learners through a diverse range of products including IXL.com, Rosetta Stone, Wyzant, and Teachers Pay Teachers.