Senior Marketing Associate, Rosetta Stone Consumer

The role

You will support global consumer marketing efforts for Rosetta Stone. You will plan and execute integrated marketing campaigns and drive business growth, brand love, and learner engagement across US and international markets.

What you will do

• Plan, brief, and execute marketing initiatives across email, website, app stores, e-commerce, and other touchpoints
• Create marketing content including brand and product messaging, video scripts, influencer briefs, email and website copy
• Work with partner teams to drive consistent brand and product messaging across marketing channels
• Partner with Product team to roll out new features, optimizations, and content
• Develop knowledge of global language learning motivations and adapt marketing strategies for localized initiatives
• Use analytics tools to understand business and marketing performance and learner engagement

Required qualifications

• BA/BS degree
• 5-7 years of well-rounded marketing experience in a professional environment
• Minimum of 3 years in B2C/consumer marketing roles
• Strategic thinking
• Analytical ability
• Exceptional written communication
• Interpersonal skills
• International curiosity
• Self-starter, detail-oriented, organized, and resourceful
• Experience with Google Suite

Benefits

• benefits

About the company

IXL Learning is the country's largest EdTech company. They reach millions of learners through products like IXL.com, Rosetta Stone, Wyzant, and Teachers Pay Teachers.