Digital Marketing Analyst

The role

You will build and manage ad campaigns for edtech brands. You will write copy, manage graphic design cases, and analyze and present data.

What you will do

• Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
• Analyzing performance data to help us hone our strategy
• Writing clear, effective ads for diverse audiences across all of IXL’s brands
• Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
• Participating in team brainstorms for new campaign creative
• Collaborating with our graphic design team to produce engaging creative
• Meeting regularly with marketing team leaders for input on your work
• Presenting your findings to other marketing and product team members
• Owning campaign strategy as you gain experience

Required qualifications

• BA/BS degree with some experience in SEM, marketing, or data analysis
• Strong analytical skills
• Natural critical-thinking and problem-solving skills
• Excellent writing and editing skills with a keen attention to detail
• Intuition for marketing
• Fluency in Excel and Google Sheets, especially Pivot tables
• Go-getter mindset, proactive and driven
• Creativity and curiosity
• Fast learner with solid organizational skills
• A passion for education

Benefits

• benefits

About the company

IXL Learning is the country's largest EdTech company. They reach millions of learners through a diverse range of products.