Field Marketing Specialist - Asia

The role

The Field Marketing Specialist will support marketing activities across Asia including Korea, Greater China, Singapore and Malaysia. You will plan and deliver integrated marketing campaigns, manage content development, events, and digital marketing initiatives to support business growth.

What you will do

• Deliver end to end marketing campaigns across Korea, Greater China, Singapore and Malaysia.
• Collaborate with subject matter experts, regional leaders, and business development specialists to identify and prioritise regional marketing needs.
• Support global marketing team colleagues on projects that cross regions and service lines.
• Plan, coordinate and deliver end to end marketing campaigns and activities.
• Adapt marketing plans to regional and cultural differences.
• Collaborate with graphic designers, digital marketing managers and internal communications colleagues.
• Contribute to the development and implementation of regional marketing plans and campaign activity.
• Use marketing data to identify opportunities and provide recommendations to improve campaign performance.

Required qualifications

• 6+ years’ experience in B2B marketing.
• Professional working proficiency in Korean, English, and Mandarin.
• Technical writing, marketing copywriting experience.
• Demonstrated experience with creating and managing content for social media platforms including WeChat, Webo, Naver, Remember, LinkedIn, YouTube.
• Demonstrated experience managing digital campaigns, thought leadership, email, speaking opportunities, and events/conferences support.
• Ability to identify opportunities to improve marketing outcomes and campaign performance.
• Exceptional attention to detail, quality control review, copywriting, grammatical and proofreading skills.
• Strong organisational skills with the ability to manage multiple priorities and deliver projects to deadline.
• Ability to be client focused, work in a fast paced environment, prioritise a high workload and meet tight timelines.
• Strong understanding of brand elements and guidelines.
• Proficient in Microsoft Office/365 (Word, Excel, PowerPoint, Copilot) and virtual meeting platforms (MS Teams).
• Experience with Adobe InDesign, Adobe Express, Email Marketing Platforms and Digital Asset Management Tools (Brandfolder).

Nice to have

• Bachelor’s degree in Business, Marketing or a related field of study
• Experience within the architecture, engineering and construction (AEC) sector or a related professional services consulting environment
• Full professional or native-level fluency in Korean, English, and Mandarin
• Experience with AP writing style
• Understanding of SEO best practices and marketing success metrics
• Experience with CRM systems (Dynamics)

Benefits

• Outstanding career development opportunities

About the company

Jensen Hughes is a global leader in fire engineering, safety, security and risk-based consulting. The company helps create safe, secure and resilient communities around the world.