Product Marketing Specialist

The role

The Product Marketing Specialist will own end-to-end go-to-market strategies for new product launches. This role involves defining positioning, managing HubSpot infrastructure, and coordinating across marketing channels to drive adoption and revenue.

What you will do

• Own end-to-end go-to-market strategy for new product launches
• Develop and maintain product positioning and messaging frameworks
• Set up and manage HubSpot infrastructure to support product launches
• Coordinate paid, organic, and growth channels for each launch
• Manage analysis and reporting workflows including win-loss research and competitor tracking
• Identify process and tooling gaps and build repeatable playbooks using AI tools
• Collaborate with product and sales to align on launch readiness and enablement
• Meet performance targets including pipeline contribution and launch-attributed revenue

Required qualifications

• 4–7 years of product marketing experience
• At least 2 years owning go-to-market launches at a high-growth startup or fast-moving consumer brand
• Demonstrated expertise in positioning and messaging
• Hands-on HubSpot experience
• Proven ability to coordinate across paid, growth, and organic channels
• Experience launching products or campaigns in multiple geographies
• Strong qualitative research skills
• Comfort working with data
• Genuine interest in AI and automation
• Collaborative, organized, and proactive

Nice to have

• experience in home services, energy, or hardware

Benefits

• Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson
• Extended Health Care
• Disability Insurance
• Education Support
• Parental Leave Top Up
• Equity

About the company

Jetson is a vertically integrated home electrification company aiming to transition 100 million homes across North America away from fossil fuels. They use technology, automation, and data to make clean energy simple, transparent, and affordable.