Demand Generation Manager (ABM Focus)

The role

The Demand Generation Manager will design and execute ABM campaigns to expand services across health systems and large physician groups. This role works with Enterprise Account Executives to target clinical, financial, and operational decision-makers using multi-channel campaigns and AI tools.

What you will do

• Design and execute 1:1 and 1:Few ABM campaigns targeting executive buying committees.
• Partner with Account Executives to co-develop account penetration playbooks and outreach assets.
• Lead account tiering, buying committee mapping, and target account list prioritization.
• Develop and execute broader-based demand generation programs.
• Establish continuous campaign testing loops to optimize conversion velocity.
• Leverage AI tools to accelerate account research and scale personalized messaging.
• Own key performance metrics including target account engagement and pipeline generation.

Required qualifications

• 4+ years of experience in B2B demand generation or account-based marketing.
• Demonstrated track record of orchestrating successful ABM strategies.
• Strong understanding of complex healthcare B2B buyer journeys and multi-stakeholder buying committees.
• Exceptional project management, copy-editing, and creative execution skills.
• Bachelor’s degree in marketing, business, communications, or a related field.

Nice to have

• Deep experience working with CRM and ABM platforms (e.g., Salesforce, HubSpot, LinkedIn Campaign Manager, intent platforms).
• Proven hands-on experience using AI tools to scale personalization, streamline campaign production, and accelerate market research.
• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments.

Benefits

• Comprehensive medical, dental, and vision coverage for employees and dependents at a low cost
• Up to 35 paid days off each year
• 12 vacation days accrued annually
• Up to 9 sick/wellness days
• 12 paid company holidays
• 2 Paid Give-Back Days
• HSA and FSA account options
• 401(k) with company match after 6 months of full-time employment
• 100% match on the first 3% contributed, and 50% match on the next 2% contributed

About the company

Jaan Health is an AI-based care management company. Phamily is the company's core technology platform that transforms chronic disease management.